The Execution of Refinement
Tony Tello is the embodiment of the American dream. The son of a first-generation Mexican restaurateur, he inherited not just entrepreneurial grit—but the responsibility that comes with it. Over the past decade, he has launched more than 20 ventures across industries, from nonprofits to scalable businesses, all rooted in resilience, strategy, and real-world experience.
As founder of MMV Firm, creator of the MORI AI framework, and author of The Arrogant Mirror, Tony blends business instinct with symbolic intelligence. He also serves as President of the Downtown Clearwater Merchants Association, sits on the board of multiple businesses and nonprofits, and is an active member of the Chamber of Commerce. His leadership has been featured in the New York Times, Tampa Bay Times, CNN, Fox News, and more.
But titles don’t build legacies. Execution does. And refinement—done right—is the discipline of those who never stop improving.
Our Expertise
MMV Firm is a consulting agency built for leaders who can’t afford guesswork. We specialize in strategic clarity, brand positioning, leadership development, and the integration of advanced AI frameworks—backed by decades of hands-on business execution. We’re not here to offer surface-level guidance. We work inside your system, refine what’s essential, and help you move forward with confidence. Whether you’re navigating a pivot, scaling up, or rebuilding after chaos, we bring insight, precision, and momentum. We don’t just align with your goals—we challenge them, sharpen them, and ensure they lead somewhere that matters.
Strategic Business Consulting
STRATEGY, SURVIVAL, AND KNOWING WHEN TO ADVANCE
Motion applied to business: Identifying weakness, eliminating inefficiencies, restructuring models for survival and dominance.
Brand Positioning & Identity
COMMANDING PRESENCE, OWNING A SPACE
A brand is not a logo. It is what people say when you're not in the room. I refine and craft legacies.
Leadership Development & Crisis Strategy
DECISIVENESS, CLARITY UNDER FIRE
Leadership is not about comfort-- it is about clarity, execution, and the ability to act when others freeze.
Philisophical Business Coaching
WHAT YOU KNOW MUST BE BROKEN BEFORE IT CAN BE REBUILT.
Success is not just results. It is a system of refinement that aligns action with belief.
THE CHALLENGE
WHY MEMENTO MORI VIVERE?
You either refine or you decay
“Memento Mori Vivere” means remember you must die, so live. It’s not morbid—it’s a mindset. A reminder that time is limited, attention is valuable, and purpose isn’t optional.
At MMV Firm, we work with entrepreneurs, executives, and leaders who feel the urgency to do more—but aren’t sure where to start. Growth has stalled, decisions pile up, and clarity slips through the cracks. We help you cut through that fog.
Through experience, strategy, and our proprietary MORI framework, we guide businesses back to focus—refining vision, aligning teams, and executing what matters most. This isn’t just consulting. It’s momentum with discipline.
Because when you remember what’s finite, you move with intent.
And that’s how we help you lead.
We Will Know More Tomorrow
MMV Firm has been featured in the Tampa Bay Times, Florida Trend, Pinellas Press, and recognized on platforms like Fox News, CNN, and viral digital media reaching millions. Our work has been seen, shared, and celebrated across industries—not because we chase attention, but because we chase results.
But even with recognition from major outlets and a portfolio of successful ventures, we don’t believe in arrival.
We believe in refinement.
We believe that every day is another opportunity to sharpen, clarify, and lead with more wisdom than the day before.
That’s why we show up. That’s why we do the work.
Because we will always know more tomorrow.
Memento
To remember is to carry the weight.
It’s the act of holding on to the truth that shaped you—the failures, the betrayals, the lessons burned into your skin.
You don’t run from the past. You refine it.
Memory is the beginning of motion.
Mori
The most brutal truth.
And the most liberating.
You will die—so you do not waste time. You do not stall. You do not wait for permission.Death is not a threat—it’s a deadline.
It reminds you that everything matters because nothing lasts.
Vivere
Not survive.
To live. Fully. Painfully. Intentionally.
To build, to break, to carry the torch forward—not because it’s easy, but because it’s yours to carry. Life isn’t comfort—it’s refinement in motion. To live is to struggle beautifully, to love relentlessly, to stand back up one more time.