The Execution of Refinement
At Memento Mori Viviere, we transform stagnation into growth through relentless refinement. Our specialized services encompass Strategic Business Consulting, Brand Positioning & Identity, Leadership Development & Crisis Strategy, and Philosophical Business Coaching. Each facet of our approach is designed to break, refine, and rebuild, ensuring that success is forged, not found. We challenge assumptions, sharpen strategies, and craft legacies, aligning every action with a deep-rooted belief in constant motion and improvement.
Our Expertise
We specialize in turning chaos into clarity—helping founders and leaders rebuild from failure, reposition their brands, make high-stakes decisions, and align their business with deeper purpose. We’ve lived collapse, led through crisis, and earned every scar. Now, we help others do the same—not through theory, but through fire-tested strategy and lived experience.
Strategic Business Consulting
STRATEGY, SURVIVAL, AND KNOWING WHEN TO ADVANCE
Motion applied to business: Identifying weakness, eliminating inefficiencies, restructuring models for survival and dominance.
Brand Positioning & Identity
COMMANDING PRESENCE, OWNING A SPACE
A brand is not a logo. It is what people say when you're not in the room. I refine and craft legacies.
Leadership Development & Crisis Strategy
DECISIVENESS, CLARITY UNDER FIRE
Leadership is not about comfort-- it is about clarity, execution, and the ability to act when others freeze.
Philisophical Business Coaching
WHAT YOU KNOW MUST BE BROKEN BEFORE IT CAN BE REBUILT.
Success is not just results. It is a system of refinement that aligns action with belief.
THE CHALLENGE
WHY MEMENTO MORI VIEVERE?
You either refine or you decay
At Memento Mori Vivere, you’re not hiring a consultant—you’re partnering with a founder, builder, and operator who has lived every line of advice he gives.
I’m Tonatiuh “Tony” M. Tello—and I don’t advise from a whiteboard.
I’ve built and scaled real businesses under real pressure—through economic collapse, lawsuits, shutdowns, and political resistance.
I hold a patent in AI recursive system design and develop custom AI systems tailored to guide every client’s business with precision and clarity.
I’ve worked directly with local governments from New York to Florida, securing custom grants, cutting through red tape, and building what others said couldn’t be done.
I’ve succeeded in ways you can search—and failed in ways you can’t imagine.
You get to learn from both.
Because working with me isn’t about motivation—it’s about making your business smarter, faster, and more resilient.
We’re not here to hustle harder—we’re here to build smarter.
Let’s make both our lives easier—by doing it right the first time.
We Will Know More Tomorrow
Refinement is the only truth. This isn’t a business—it’s a confrontation. A mirror to your blind spots. A challenge to everything you’ve built on comfort or assumption. If you’re looking for affirmation, keep walking. But if you’re ready to strip it down, to break what’s weak and rebuild what’s real, then step forward. Growth isn’t gifted—it’s earned through pressure, through pain, through the fire of honest reflection. This is where that fire begins.
Memento
To remember is to carry the weight.
It’s the act of holding on to the truth that shaped you—the failures, the betrayals, the lessons burned into your skin.
You don’t run from the past. You refine it.
Memory is the beginning of motion.
Mori
The most brutal truth.
And the most liberating.
You will die—so you do not waste time. You do not stall. You do not wait for permission.Death is not a threat—it’s a deadline.
It reminds you that everything matters because nothing lasts.
Vivere
Not survive.
To live. Fully. Painfully. Intentionally.
To build, to break, to carry the torch forward—not because it’s easy, but because it’s yours to carry. Life isn’t comfort—it’s refinement in motion. To live is to struggle beautifully, to love relentlessly, to stand back up one more time.